![]() Still, he encouraged customers to check off their holiday shopping lists early, in case problems pop up down the road. He said Neiman Marcus has faced a few challenges already, but believes they’re in a good position. McColl acknowledged there’s some uncertainty heading into the holiday season as companies deal with supply chain issues and shipping delays. “Quite a few of our stores will have what we call Instagram windows where you can actually get inside the window yourself and have a photo taken as if you’re in a snow dome.” McColl said they’re hard at work on experiences inside stores for customers. Like other years, the store’s holiday celebration isn’t limited to its gift guide. Pet cats delivered leather-bound catalogs to dozens of people around the country, jetting around on private planes in 1977. The opulence wasn’t limited to the items inside the Christmas Book’s pages. Later decades brought extravagances ranging from Hawaiian homes or a $20 million submarine to a life-sized longhorn desk. The fantasy gift tradition began in 1959, when Stanley Marcus decided to sell a steer which customers could have delivered live or as steaks. “And sometimes we have partners that come to us each year and say, ‘We have this, we’d love it to be a fantasy gift.’” “Some of them we dream up and then work with partners to build and create,” said McColl. “The idea of a family being able to have that experience and create that book together is a really good symbol of the love and relationships we have at Neiman Marcus, and how we think about our customers,” he said, explaining that some of the price benefits the Boys and Girls Club.Ĭurating the luxury wish list takes a team effort. The least expensive fantasy gift is a family trip to London, and the chance for your child to have a personalized book written about them. Take a luxury tour of Portugal and bring home custom porcelain dinnerware for $80,000. A three-day luxury ski trip for six to Jackson Hole costs $235,000, and it includes a day on the slopes with Olympian Lindsey Vonn. The rest of the list will take buyers on getaways to remember.
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